Hey readers / future self, This class has been one of my favorites to date and I highly recommend it to anyone thinking of taking a class at the business school. It has been a wonderful combination of marketing and sustainability, all while introducing myself and my peers to innovation, ie my favorite aspect of […]

Howdy readers:) This past week was crazy and such a good time. We were first able to develop an elevator pitch for a portion of the class in which my group presented our Redeveloped Chipotle app as well as a few blueprints for the design of our prototype. It was in this session that I […]

Welcome back to Lana’s Input! This week we’re going to be talking about prototyping. This is the creative process which follows brainstorming and identifying a problem to solve and it has been so much fun. I really enjoy creative problem solving and using technology to cleanly resolve this issue, presenting it an aesthetic form. For […]

Hey guys! This past week we’ve been working on HMW statements in order to spark innovative ideas that serve to solve the issues of our company. To start off, this was actually a really fun process which I plan on using in the future for all group work. We first brainstormed HMW statements which referred […]

Hey readers! Long time no talk, In discussing the process of defining this week and reading Warren Berger’s article on HMW phrases, I’ve realized that sometimes the most important questions and characteristics have to do more with consumer preferences than product design alone. This concept has also been discussed highly in other marketing classes that I’ve […]

Welcome back! While looking through the PDF of cool products I noticed a few things. 1) The products were either very simple and straightforward in there use, meaning that people would buy them for years and years regardless of innovation (i.e. the Bic pen), 2) The product had some kind of interesting and interactive feature […]

Hey blog readers/ soon-to-be maybe book readers, I. If I’ve learned anything in the business school at William and Mary it’s that students love to read books that are going to boost their selling potential in the job market as well as books regarding their success in the future. I’ve gotten many recommendations from teachers […]

Hey bloggers and bloggees, After reading Professor Luch’s research article on consumer wisdom, I was prompted to question the “wise consumer”. How would the wise consumer spend their money and how would we identify their choice through the lens of this 5-faceted projected framework. Examples in the article included shoes, homes, and modes transportation. As […]

Howdy readers,  After reading Chapter 3 of Design is the Problem and identifying each of the 8 frameworks for addressing sustainability in regards to design and development, I have concluded that not only is biomimicry the most interesting, but it would also be the coolest and the most beneficial to humankind. Biomimicry is a new process […]

Hey guys! When viewing all of the briefcase presentations and in doing research for my own presentation, I was able to reflect a lot on the dimensions of sustainability and marketing products to consumers in a way that shows benefits beyond sustainability itself. This was the most notable aspect of the presentations for me. It […]